Archive for the ‘LeBron James’ Category

Fortune takes a look at the business behind a billion-dollar athlete. Not only has LeBron James exceeded expectations on the court but he has also exceeded them off the court. For years, even before the end of the Michael Jordan era, everyone was on the lookout for the next Number 23. Not just from a playing perspective but also from a financial and public personality perspective.

LeBron James hasn’t suffered from some of the many challenges that appear to have caught more seasoned players off guard. Even though he joined the NBA out of high school, LeBron has always appeared destined for greatness and he has let no one down on this one. The only thing missing at the moment are the Championship Rings but they will come in time.

LeBron James should be held in the highest regard for being able to achieve so much at such a young age without falling victim to the temptations.

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