Can you not be a morning person, but still love mornings? Brook Harvey-Taylor says sure. The Founder and CEO of Pacifica says, “I wake up slowly… [but the morning] is when I think the most clearly.” And considering she’s running a vegan beauty company from her kitchen, any clarity is very appreciated. From making fresh juice, to watching Avatar: The Last Airbender, and doing a full skincare routine, Brook has her routine down to a science. Here’s how she gets it done.

6 A.M. I wake up with one of my dogs, Wally. He’s my alarm clock. I make my double espresso with frothy oat milk first thing to start the day (you know, my cup of ambition). I always use the same cup with Ruth Bader Ginsburg on the front (my love for her is unflappable).

6:30 A.M. I apply some Pacifica Sea & C Sheer Face Serum, put on my hat, and head out with my dogs and my daughter (and sometimes, my husband) down to the beach for a 30-minute walk. That is my mediation. Usually, I go barefoot. But today I wore my Vans because it was a bit chilly. They are a great vegan option for shoes.

7 A.M. When I get home, I usually pick some fresh flowers from my yard. I grow things both for cocktails and things that smell good: lemons, limes, oranges, mint, guavas and fragrant flowers. Right now, the ginger flowers are in full bloom and they smell incredible.

7:30 A.M. I bathe the sandy dogs, wash my face with Sea Foam Face Wash, and apply Dreamy Youth Face Cream, and some Stellar Gaze Mascara.

8 A.M. I head upstairs to our deck and snuggle on the couch with my daughter before we start our day. We talk about what she is up to at school, although now with COVID-19, we just talk about our day to come and watch an episode of Avatar: The Last Airbender. Then I make her breakfast and myself juice. I have been trying to stick to a healthy diet, so my mornings start with celery, blueberry, and kale juice with some veggie protein powder.

8:30 A.M. I use the rest of my morning, before emails and phone calls start, to look at new products or samples and to write copy…

9 A.M. My morning ends abruptly. But those three sweet early hours are some of the best times of my day.