Natalie Halcro & Olivia Pierson
Q and A with Olivia & Natalie of E!'s New Show "Relatively Nat & Liv"
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Interview
Natalie Halcro and Olivia Pierson are the stars of E!’s next hit reality show, Relatively Nat & Liv. Oh, and they’re also cousins. Talk about family goals. Previously seen on WAGS, these two fashionistas have landed their own series, which will follow their trademark styles, booming careers, and love lives. With a combined 6 million followers on Instagram alone, Natalie and Olivia have turned their brands into successful businesses—all while keeping it real with their fans. We asked these style icons about their new venture, working with family, and all things Instagram. Get their answers below… and don’t forget to tune into Relatively Nat & Liv this Sunday on E!
Congrats on the new show! What are you most excited about your fans seeing this season?
Natalie: I’m excited about introducing our family to the world! We can’t wait for fans to see where Olivia and I came from and why our personalities are the way they are.
Olivia: This season is going to not only introduce you to our family, but also reveal a few exciting moments everyone is going to love. Be sure to tune in to find out, it involves the kids in the family!
What is your favorite and least favorite thing about working with a family member on the show?
Natalie: My favorite aspect is getting to call it “work,” hanging with our family every day. I’d say the least ideal part of working with family is finding alone time.
Olivia: My favorite part is definitely the constant jokes and laughter amongst our family. On the other end, family can really get on your nerves when you’re with them every day.
You both have a huge following on social media— how did you grow your audiences? Do you have any tips for new influencers trying to grow?
Natalie: We were able to best grow our brand by sharing our makeup routines, love for fashion with various brands and sharing tips with our followers. Being consistent is what is most important when a new influencer is trying to grow their audience, pay attention to what your followers love and post regularly!
Olivia: My number one tip would be to make sure you find your niche! For example, if you are into fitness, dedicate your page to fitness and if you are a beauty blogger, post about beauty and health. Posting something unrelated, like your weekend camping trip can confuse your audience and lead to lost interest. Staying consistent helps your followers know what they are getting from you. Always remember good lighting is key!
How have you turned your following into a business? What are a few business tips you can give to our readers who are currently trying to monetize their own influence on social media?
Natalie: As Olivia said, find your niche! Another great tip is to collaborate with other influencers and brands, which will allow you to show up on other people’s pages and suddenly a fresh set of eyes are now aware of your brand.
Olivia: Consistency is always good and YouTube videos are great as well. We don’t believe in over saturation for us or our brand personally, but definitely don’t go too long without reminding everyone you are still there! We try to post once every two days or so and, depending on what is happening event-wise or time of year-wise, we may post more or less.
Is there a wellness or fashion trend you’re really into at the moment?
Natalie: I love the naturally dried beach hair look!
Olivia: A fresh pair of sneakers and a mini dress are super cute if they’re done right!