7 Sustainable Brands to Know Next
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Pact x Newsette
We all have to get dressed… once we hit snooze six times. But even in a time of sweatpants and cozy sweaters, we also all have the opportunity to buy and wear clothes (and makeup, and perfume…) that do more good and make less waste.
If you’re itching for a shopping spree, but still mindful of the natural world, here’s a guide to small and sustainable labels we love—presented by the first on our list, Pact. We chose them for their environmental impact, their business ethics, and their ability to stop traffic… or at least make a few friends type damnnnn on Instagram.
If you’re looking for classic American cool…
Pact makes basics with a big difference. They’re crafted with organic cotton (no pesticides, all biodiversity), and their supply chain is transparently tracked to ensure everyone involved is treated and paid fairly. Based in Colorado, the brand makes some of our favorite tees and bodysuits, plus bralettes equally awesome for lounging or peeking out of a blazer during cocktail hour. Their newest collection is a collab with Zero Waste Daniel that merges Pact’s hoodies with recycled fabric patches for a truly one-of-a-kind spin on authentic style. And yeah, they sponsored this section, but they make very cool garments with very high standards, so frankly, we couldn’t be happier (or more sincere) about endorsing them. And to celebrate Earth Day, they’re giving customers 30% off on the entire site this week here.
If you want… super-soft sheets and towels…
Pact makes those, too. Easy, right? 😉
If you want… zero-impact denim…
Head to G-Star Raw, a Dutch label that’s perfected the art of 0% water waste. (Normal denim uses 20 gallons of water per pair.) Besides claiming Pharrell as a creative director, the Amsterdam denim giant also takes ocean plastic—you know, the kind that hurts animals if it’s left in the sea—and recycles it into tough thread to make its jeans more durable. And yes, your butt will look great in them.
If you want… super-cute surfwear that’s sustainable…
Cynthia Rowley uses limestone and recycled tires to make her neoprene, and even sources recycled fibers for the thread, which cuts out the plastics and toxic chemicals that often come from wetsuit and swimsuit production. She’s also refined her sewing patterns to ensure every scrap of her surfing fabric gets used, so whatever’s cut from her wetsuits goes to rash guards, bikinis, workout leggings, and even miniskirts.
If you want… one of the best concealers we’ve ever used…
Have you met PYT Beauty? The female-founded California brand is clean-certified and makes over 20 products without artificial chemicals. But their MVP is a concealer stick so creamy and blendable, it seems to just become part of your skin.
If you want… glitter for good…
Did you know glitter is a pollutant that puts microplastics into our water supply and soil? Wild Glitter is here to stop the madness. Their biodegradable vegan glitter is made from plant cellulose, but even seasoned Coachella veterans won’t be able to tell the difference.
If you want… designer shoes with an eco-edge…
Get to know Aurora James, the CFDA-winning founder and creative director of Brother Vellies. Made in partnership with indigenous tribes of South Africa, Aurora’s boots and heels have a cool-girl cult following, and their small-batch runs ensure no material is wasted… and no trend gets overdone.
If you want… all-natural perfume…
We’re pretty in love with Heretic’s Flower Porn, a limited-edition scent bouquet of orange, rose, violet, lemon and geranium that’s made with 100% natural ingredients and smells like the first day of summer.