She’s singing in the shower… and on your Spotify. This celeb we’ve stanned since high school needs zero introduction (even a negative introduction, if that’s possible?), but since it’s kind of our thing, here’s Becky G (she / her). The pop singer turned reggaeton royal added founder to her resume this year by launching Treslúce, a beauty brand inspired by her Mexican roots. (She’s also launching a talk show soon because she apparently has 78 hours in a day.)

After curing our fangirl syndrome, we called the proud Inglewood, CA native to learn how she went from frontwoman to businesswoman, why she thinks she still hasn’t “made it,” and how she creates billboard-worthy makeup looks.

Why did you get into the beauty business?
This whole time, I thought music was what I loved to do, but it was beyond that; it was the connection I get to have with people through things like [beauty]. Having a right to express yourself is something I want to encourage in people no matter how old they are. I’m always challenging my abuelitos, like, “Let me do your makeup! Let me juice you up a bit and see how you feel afterwards.” That curiosity and genuine need for connection are what led to Treslúce.

There are so many celebrity beauty brands coming out. How is yours different?
As a creative, part of me was fearful. I was scared this would be received as just another celebrity makeup brand, and it’s everything but that for me. It’s about the opportunity for our community. I’m very proud to be Mexican, and when it came to Treslúce, I was like, “Wow, I would love to infuse ingredients from Jalisco, where my grandparents are from, into our products.” All of our eyeshadow palettes have blue agave infused into them, and it’s not just to [be able to] say they’re from Jalisco.

Are you supporting the Latinx community in other ways?
[We’re also] collaborating with Latinx artists. I may be the face of the brand, but everyone within the Latinx community is so deserving of genuine, authentic representation, so keeping it true is very important to me. For instance, we did our holiday collection called Tres Reinas in collaboration with an amazing artist Stephanie Vidal, and our first launch was in collaboration with an artist named Monica Loya. It’s really special because each artist gets to represent who they are. It wasn’t like, “Here’s my creative; make it happen.” It’s like, “I love what you do. What is your interpretation of this color story?” We aren’t just a makeup brand. I want to be a vessel for the Latinx community to feel seen [and] heard. And if you’re not Latinx, Treslúce is an invitation to learn more about our traditions, culture, [and] beauty tips and tricks.

What’s your morning makeup routine?
If it’s a light day, I’ll do a light foundation, then I’ll go in for my brows. I’ve been able to create some really fun looks with the holiday palette, [and] I can see myself using it no matter the season because we’re all about making things worth the investment. Investing in ourselves, whether it be our hard-earned money or our time, is something we Latin women aren’t really taught, so I hope anyone who comes in contact with our products feels deserving of it. After my brows, I’ll do a winged eyeliner using our Eterno Liquid Liner. I love the Tierra color, which is a really deep brown. Then I’ll throw on some lashes—our Fantasy lashes are my girls—and some blush. I’ll throw that on my cheeks, nose, lips, and sometimes the crease of my eyes so it all comes together. Then I put on some lip balm and I’m off to run errands, though sometimes I do my makeup just to be in the house because I like to feel cute.

You’re a founder, but also a singer. What made you transition into Spanish music after releasing pop hits like Shower?
Shower was obviously so catchy, and it recently made a revival on TikTok which was hilarious, but I look back at the time I made it and I’ve learned a very valuable lesson since, which is artistic integrity—really understanding the difference between a hit song that anyone could sing and a song that speaks to who you are as an artist. I look at what I was able to accomplish with Mayoresor Sin Pijama and those were history-making moments I got to share with other incredible artists that are about the same things as me, which is for women in Latin music to be respected; to be seen as equal to our male counterparts [and] owning our sexuality.

Do you think being famous for such a long time has impacted your music?
I got discovered at 14 years old and now I’m 24. There are 10 years of my life that you can look up on the internet and that’s wild. This evolution of who I am as an artist is also a mirror of this evolution of me as a young woman. Then in full transparency, there was stuff behind the scenes on the business side that had nothing to do with me that put my career at a standstill. I felt like I was tied to a sinking ship. The amount of Behind the Music documentaries that you see of dirty deals and bad contracts and this and that, and just life happening when you’re a young girl—no parents with experience in this industry—you’re doing whatever you got to do to make it happen because this isn’t a pasatiempo for me. I don’t do this as a hobby. Of course, I love it, but I am the sole provider for my family. It’s a matter of life or death for me in that sense.

Was there a specific moment when you realized you’d made it?
In all honesty, I still have to think about what that means. What does it mean to “make it?” The concept of success is something that’s forever-changing for everyone. To the people who grow up in communities like the one I grew up in, to be successful is to have a roof over your head. It’s to not have to worry about having enough money for your next meal, or to make sure your loved ones are safe and taken care of. I like to consider myself pretty successful in those aspects, but when it comes to my career, I don’t think I’ve made it yet.