Lindsay and Emily Stetzer
Co-founders
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Sister Sister

In honor of National Sister Day yesterday, we’re launching Sister, Sister, a new segment that spotlights not 1, but 2 bada*s women who just so happen to be related.
First up, big sis Lindsay Stetzer (she/her) and little sis Emily Stetzer (she/her), the co-founders of Presently, a small jewelry business born from mental health and a shared apartment. Their pieces say phrases like “Brave the uncomfortable,” “Embrace uncertainty,” and “I let go of what I can’t control” to encourage others to face their anxious thoughts and feelings.
Here, the Long Islanders discuss their work dynamic, finish each other’s sentences, and choose which celeb they’d want to see wear their wellness bling.
Where does the name Presently come from?
LINDSAY: I believe it was from a word exercise in—
EMILY: Cognitive behavioral therapy, or CBT for short. Being mindful and mindfulness practice is a big part of CBT therapy. The CBT phrases aka our mindfulness phrases all started with being present and in the moment. “My thoughts are passing clouds” was the first phrase we came up with, and if you can visualize that—
LINDSAY: You’d think of a cloud, which is where our logo comes from.
Did you guys ever talk with any health professionals during the creation process?
LINDSAY: I checked in with my therapist and was like, “Hey, we have this idea. These are the phrases. Let me know what you think.”
EMILY: In the beginning, I would also go to my therapist and ask about a certain phrase and make sure it wasn’t confusing or isolating to other people. We wanted to make sure we were being helpful and not harmful. For example, we didn’t want “I am separate from my mind” to relate to only one person and trigger another.
LINDSAY: That was so huge. We were really conscious of how all of these phrases could affect anybody, whether it was with depression, ADHD, or PTSD, we wanted to make sure these phrases could be used universally.
EMILY: In addition to not only consulting our therapists about these ideas, we’ve gotten a lot of great feedback and therapists have even reached out to us. They’re all in alignment with what we’re saying, so it’s been really nice and reassuring to get approval from them.
LINDSAY: There’s a cognitive behavioral scientist who has been emailing us all the things she likes that we’re doing. She sends us examples and books… We would have never thought people would want to study our stuff.
What’s your work dynamic as sisters?
EMILY: It’s really fun. There’s definitely ups and downs, but the thing is, you can’t yell at your coworker and then go back to work 2 minutes later [laughing]. We’re close as sisters, too, because we’re kinda far apart in age, so there’s never been that conflict of, “She’s stealing my toys” or whatever.
LINDSAY: I also think we’re very different, so we complement each other well. And being each others’ support system while both experiencing OCD has been incredible.
EMILY: Another big part of why it’s important to talk about our relationship as well as our OCD is because it’s the root behind why we need bracelets like this. With OCD, you have to show tough love sometimes. If she’s asking me a reassurance question, “Do you think this was dirty? Do you think I left the stove on?” Or something like that, I have to be like, “I’m not answering the OCD.” Because giving into the reassurance feeds it, which gives her more fuel to ask more questions. And same for me. And that’s also very true in the sense of OCD and also working together, because we can just be completely transparent and supportive of each other.
So if we deal with imposter syndrome (who doesn’t every now and then?), what bracelet would you recommend?
EMILY: I would say “It’s okay to feel how I feel,” “My thoughts are passing clouds,” or even “I am separate from my mind.” A lot of the time, our minds produce thoughts that are the worst case scenario or attack our inner character. So we have to realize that A) It’s okay to be thinking that stuff and B) We’re separate from our minds, because we have to identify this as our inner critic and not what we are.
LINDSAY: The phrases we’ve created are all like toppings on a burger. They can exist at the same time and could also be used separately.
If you could have any celebrity wear your jewelry, who would it be?
EMILY: I’m thinking about all the people that share their anxiety. Lindsay, would you say an athlete? Selena Gomez? She’d probably be the ideal person because she is so—
LINDSAY: Open about her mental health and her overall wellness. And she has a mission to help others, which is the same mission as us. I think it would be amazing.
EMILY: Selena, if you see this, wear our bracelet [laughing].