During Black History Month, we’re highlighting Black women founders every Friday. But don’t forget: You should be supporting Black women in their endeavors every month, week, and day of the year.

I love any beauty service that makes me look hotter and makes my life easier (especially when it comes to my brows which are one of my greatest assets if I do say so myself). Enter Jasmine Imani (she/her), owner of Jas Imani Beauty, who founded her lash and brow beauty business to “start a space that would feel safe for women to connect, unwind, recenter, and leave feeling beautiful.”

At Jas Imani Beauty, you can get a variety of services: Keratin Lash Lift, Brow Lift aka brow lamination, Brow Shaping, and Brow Tint. Jasmine herself loves the Lash and Brow Lift combo because “it really does knock out the need for makeup and has you waking up feeling ready to go. It gives ease.” I’m sold… like I said—there are few things I love more than a simple solution to a beauty problem. And she’s also got tips to keep your brows and lashes looking good at home: brush your brows and lashes nightly with a dry spoolie, use a brow/lash conditioner before bed, and ditch the waterproof mascara (it dehydrates your lashes!).

And as an esthetician, she had some recommendations for skincare products she loves, too. “I’m very seasonal,” she says, “So I may try one thing new every season but my keepers are the following, in order of importance: If I could only get one product, it would be this toner. It’s so hydrating. Before I double cleanse in the morning, I start with this and Gua Sha with it. I’m not a big moisturizer fan, but I believe in this cream. A new favorite of mine is the U Beauty Resurfacing Compound and my all day refresher is Boum Boum Milk from Violet FR.”

Now that we’ve got all the good recs out of the way, I wanted to get serious about Jasmine. Part of what makes her so successful is her resilience. “Being Black and in business is everything to me,” she says. Since “we live in a country where systems have been put in place [where] we get left behind,” she’s found herself learning to let go and build her own way, seeking recognition in ways that aren’t necessarily “normal.” And she’s not stopping anytime soon. She’s expanding her business, building a team, and going after funding in the spring. Jasmine says, “I understand I may not achieve everything I want to in my lifetime, but I will definitely lay a path or open a door for those who come after me, just as the ones before me did.”

If you’re near SoHo, you can book at her salon here. (And you def should.)

Yours in all my brow glory,
Reina Sultan, deputy editor