Serena Williams

What time do you wake up and what is the first thing you do when you get out of bed?
On a WYN BEAUTY event day, I wake up before 7 A.M., allowing me time to work out and be with my family before starting my morning beauty routine. My morning routine includes drinking water to stay hydrated and working out. I like to get some movement in at the beginning of the day.

Tell us more about your morning beauty routine!
My morning skincare and makeup routine starts shortly after that. I cleanse, tone, moisturize, and then apply our WYN BEAUTY Featuring You Hydrating Skin Enhancing Tint SPF 30. Protecting your skin from the sun is so important, which is why it’s at the foundation of my skincare and makeup routine. We worked so hard to create a skin tint that provides buildable coverage while giving you the sun protection you need.

What does breakfast look like for you and your kids?
Breakfast at home is fun. We all have different things that we love. Olympia loves pancakes and she is so creative! It’s always fun to see what pancake ideas she comes up with.

That sounds delicious (and cute)! After breakfast, what do you work on?
After breakfast comes meetings and check-ins with the team. When we have a WYN BEAUTY event, we align on the schedule for the day and make sure everyone has what they need to successfully bring our vision to life. In three short months, we’ve shown up in a lot of places; we’ve had our launch event, photoshoots, Ulta Beauty store events, and pop-ups, and we have so much more to come this summer.

What’s one thing you always do before lunchtime?
I am big on staying hydrated as part of my beauty and general wellness routine. Before noon, I drink a ton of water!

What are your top three favorite WYN products and why?
This is always such a hard question to answer! Picking three is hard, but today, I’m wearing:

1. Big Vision Lengthening & Defining Tubing Mascara: We are so proud that our mascara has already won an award! We designed the brush to coat and lengthen each and every lash. The formula lasts for up to 24 hours, and being a next-gen tubing mascara, it’s so easy to remove at the end of the day. When I was playing professional tennis, I couldn’t wear false lashes on the court. This mascara makes me look like I’m wearing falsies—I wish I had this years ago!

2. Glideline Waterproof Liquid Liner: We were very intentional about developing this formula to be super pigmented, but clean and carbon black-free, which is not easy to achieve. It’s also waterproof and lasts for up to 24 hours of wear, which is great when having such active days.

3. Featuring You Hydrating Skin Enhancing Tint SPF 30: As I traveled the world playing tennis, long before skin tints were a thing, I would create my own by mixing SPF with foundations. I don’t need to do that anymore. Our skin tint is so flexible and hydrating and gives me the coverage I need to be able to be active through my busy day while still feeling made up for photos and important meetings.

We’re so inspired by WYN BEAUTY’s success. Do you have any advice about developing a brand for those who may want to start their own one day?
Make sure you remain authentic to yourself and your vision for your brand without compromising on the things that are important to you.