The Best Gifts Created by Women of Color
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Beauty IRL

TLDR: If you’re too busy to read an article on the best holiday gifts, you’re probably too busy to spend tons of time shopping for them either. So let’s make it easy and keep it amazing with these three words:
Walmart. Has. It.
Award-winning makeup that’s as great on Zoom as IRL? Walmart. Natural haircare created by Black women? Walmart. Fair trade, spa level body lotion that benefits West African communities? Seriously—Walmart. (And they also have NARS, which we know you love.)
Scroll down for the fastest, easiest way to find holiday gifts for your loved ones—and yourself—created by women of color, and curated by us in partnership with… all together now… Walmart!
For the Aunt Who Won’t Leave the House Without Contour:
Try this pore-refining foundation, created by two Black female power brokers and available in so many shades.
For the Sister Who Uses All the Conditioner:
Get her some of her own, created by Sonika Malhotra with eco-friendly ingredients, too.
For the Former College Roommate Who’s Expecting:
Send this stretch mark cream by Mielle Organics for softer, more elastic skin now and apres-baby.
For the Work Wife Who Loves Her Nail Salon Almost as Much as She Loves You (Almost):
Go for this 6-piece manicure set, created by salon-trepreneur Jane Park.
For the “Wow This Looks Expensive” Makeup Gift:
Sisters Mabel and Shaira Frías have an indie beauty line called Luna Magic with this cosmically gorgeous shadow palette.
For the Tree-Hugging Mom Who Still Wants to Be Fab:
This thickening mousse was created by Afro-Latina CEO Ada Rojas with herbal ingredients and a ton of 5-star reviews on the innovative curl-preserving formula.
For the Cousin Who Wants to be on Top Model:
This high impact makeup quartet from The Lip Bar brings runway-ready vibes straight into her hands. (And IG account.)
For the Other Cousin Who Does Model UN in College:
Give her this lotion from Alaffia, a fair-trade brand with ethically-harvested (and super effective!) ingredients whose proceeds fund humanitarian causes in West African communities.
For the Friend Who Believes “The Hair Toss” is the new “Bend and Snap:”
This Eden BodyWorks hair tonic is the follicle fuel she needs for longer, fuller locks.
For You, Because This Is A Lot:
This color-drenched kit from Milani and Ourfa Zinali will be arriving at our door tomorrow, kthxbye.*
*This article is sponsored.