Aug. 13 2019
Have you ever wondered what your friends actually do for work? We’re not talking about the description in their LinkedIn bio, but what they actually do in their 9-5. As part of our mission to bring you more girl boss content, we’re investigating job titles to get the low-down on exactly what they really entail. Today, the Managing Director of Pro Tennis Marketing at the USTA, Nicole Kankam, gives us a look behind the scenes as she preps for the 2019 US Open. Read on to see how this marketing boss gets it all done (hint: it involves an all-star, all-female team and some occasional, stress-busting laughs), then grab tickets to this year’s tournament here.
City: New York
Job Title: Managing Director, Pro Tennis Marketing
What does your job title mean?
I oversee pro tennis marketing at the USTA, meaning my team develops and executes all marketing initiatives to drive business results for professional tennis events in the United States. The biggest of these events is the US Open.
What do you do in the morning?
I wake up at 6am because my daughter, an early riser, is my alarm clock. After spending time with her, I begin checking email before getting ready for the day.
At 9am I am…
At my desk officially starting my work day and reviewing what’s on my to-do list for the day.
At 11am I am…
In strategy meetings to discuss some of the important issues related to planning the US Open.
What does lunch normally look like for you?
Because I’m usually in back-to-back meetings, I often have to grab lunch on-the-go, but I try to eat healthy options to keep my energy up during the day.
At 1pm I am…
Collaborating with what is being informally called our Fan Week core team. This year we’re investing more resources and planning into US Open Fan Week, the week prior to Main Draw that is free for fans and has a host of activities to give more people more access to the US Open experience. There are a lot of moving parts to the program, but it’s a fun new challenge to elevate the overall US Open experience.
At 3pm I am…
Meeting with my team to go over individual projects. I have a small team of all women who are great to work with. We have a lot on our plates so when we meet, we try to find humor in what we’re doing while still being focused on what needs to get accomplished.
At 5pm I am…
Trying to wrap things up in the office so that I can get home to have dinner with my family and put my son and daughter to bed.
How does a workday end for you?
Right now in these last few weeks before the US Open, the workday never seems to end!
What do you do after work?
I try to stay active by going to the gym or going for a run in my neighborhood. I enjoy running to have a quiet moment to myself and clear my thoughts.
What time do you go to bed?
Because I’m usually catching up on email after putting the kids to bed, I often don’t get to sleep until midnight. But I’m excited about how the plans are coming together for this year’s tournament and looking forward to a great event!