From running a YouTube channel for 2.4 Million fans to designing a cult-favorite fashion label, there’s no denying Jenn Im’s got serious style. This Korean-American vlogger, designer, and dog mom has spent the last 10 years building a shopping empire, both on her own and with partners like Target and Smashbox Cosmetics. (So yeah, she’s really busy.) Here’s how she gets through the morning like a pro.

7:30 A.M: I wake up at 7:30 and browse through my phone for a few minutes just to wake up. I know the screen isn’t a great way to adjust your eyes, but it really jolts my attention and kicks me out of bed. Then I give my dog, Cheeki, a walk and give her breakfast.

8:20 A.M: I usually head to a workout class. If I’m not doing Pilates or yoga, I go to Barry’s Bootcamp, which is a high intensity interval training workout. The 50 minutes really fly by! You spend half of your time on the treadmill, and the other half doing weight training while they blast club music.

9:30 A.M: I come home and take a quick shower. I apply my skincare, cleanse using Fresh’s Soy Cleanser, then tone using Dr. Jart’s Cicapair Tiger Grass Calming Mist. For serum, I’ll do a pump of La Mer’s Regenerating Serum and then apply Supergoop for my sunscreen. I try to use this moment to get in the right headspace for the day as I go through each skincare step while listening to my favorite music playlist of the moment! Mild dancing may ensue.

9:45 A.M: Then I make myself some breakfast! I prioritize the “most important meal of the day” because it fuels me for what’s ahead. It sounds cheesy but with a good morning meal, I feel like I can dominate the world. My breakfast can range from dinner leftovers to poached eggs on toast with some arugula.

10:00 AM: Then I officially start my day! This varies, but it can encompass checking my emails, filming, editing, etc. I am in daily communication with my management team at Rare Global to be up-to-date on various brand deals and campaigns. Also, as the founder of my fashion label, Eggie, I constantly check in with my team to stay on top of the next collection drop, brainstorm new creative concepts, and discuss brand development! We just launched our first-ever brand collaboration, JessyLuxe x EGGIE with Jessica Vu!

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