Say cheese! Lindsay McCormick has a way to make your smile even better–and also more sustainable. The founder and CEO of Bite Toothpaste wants to ensure dental care doesn’t chomp on the planet, so the former TV producer invented a more eco-friendly way to brush and go. Now she’s running her own female-founded startup and fighting for less plastic waste–definitely something to smile about. Here’s her morning routine.

8 A.M. No matter when I go to bed, I try to get up around 8. We have a lot of late nights (like 2:30 A.M., #startuplife), but I feel like waking up around the same time suits my body best, even if that means a little less sleep. Then it’s cuddle time with my little rescue pup Nemo while I think of three things I am thankful for (my own version of a morning gratitude practice). Then I get up, brush my teeth with Bite and take Nemo outside.

8:15 A.M. I give Nemo breakfast, drink some water, and sit down to meditate. My teacher says, “If you’re too busy to meditate, meditate double,” meaning if I’m about to have a hectic day, I’ll do 30 minutes of meditation instead of my normal 15 to give myself that extra block of calm. I usually do a silent, breath-focused meditation. Every once in a while, I will listen to sections of the Tao Te Ching or select a meditation course from Chopra Center Meditation.

8:40 A.M. Time for a quick run to the beach. I bundle my workout clothes (including my sneakers and socks) all together in my closet so they are easy to grab and go. While I’m running, I envision what I want to get done, how I’m going to do it, and who I need to tap to make it happen.

9:10 A.M. After my run, I take a quick (and I mean quick!) shower just to wash my face and rinse off my body. I only wash my hair every few days at night, so morning showers are a two-minute thing. After showering, I apply Le Mieux Vita C serum (it comes in a glass bottle and is vegan & cruelty free), a light moisturizer, and Supergoop SPF 50 to my face and I’m good to go.

9:20 A.M. Depending on how much sleep I got the night before, I’ll either make a cup of Soar Organics matcha with homemade oat milk or I’ll make coffee in a French press, and [then] I’ll start writing all of my tasks, priorities and intentions for the day. If I have a few extra minutes, I’ll read a chapter in a book (right now, it’s Easy Being Green by Aviva Peltin) before I open my computer.

9:45 A.M. My boyfriend & co-founder Asher is a night owl, so he’ll just be waking up at this point and our team gets to the “office” (our apartment) around 10 A.M., which means I take my last 15 minutes of alone time to scan and batch emails, straighten up the apartment, and prep the space for the team to start the day.

10 A.M. Here’s where it goes into full swing. By this time, Asher and the team have trickled in. We have team meetings on Monday and Friday… other mornings, we connect more casually to make sure we’re all in stride. Every day is so different [that] my morning routine really gives me the structure and consistency to appreciate every moment of it.

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