She’s all bottled up. Siffat Haider is the co-founder & CEO of Arrae, a wellness brand whose 100% natural supplements are in the cabinets of Melissa Wood Health and Nina Agdal. (She also hosts The Dream Bigger Podcast, which Newsette HQ is listening to as you read this.)

Here, the 30-year-old Canadian entrepreneur explains how journaling jumpstarts her day, why she doesn’t take calls till 2 P.M., and how a doctor’s note inspired her business.

6:00 A.M. I wake up and quickly do my skincare routine. I think it’s such a nice experience—like a spa at home. And I love SkinCeutical’s C E Ferulic. That’s probably one of the best products I’ve ever used.

6:30 A.M. I get dressed in workout clothes and grab my coffee—usually either Bulletproof coffee or a cinnamon americano. Then I go into my bedroom and journal. I’ve been gravitating a lot towards “future you” journaling [because] I find it’s effective in creating the life I want. For a while, it was, “I really want Arrae to hit certain numbers when it comes to sales,” or, “I wish a big influencer posted about it.” It can be anything. I envision that it already [happened], and it’s crazy how many things have come to pass just because I’ve written about it.

7:15 A.M. By the time I’m done journaling and drinking my coffee with intention, I go for a 45-minute walk and listen to an audiobook that motivates me or makes me feel good and ready for the day… I come home and work out. That’s my transition from my morning routine to the day. [Being] on the mat is like zoning in. If I’m doing a really sweaty workout, I’ll wash my face and put on sunscreen. I don’t bother with serums for a second time, because they’ve already penetrated into [my] skin. Then I get dressed for the day.

9:00 A.M. I keep the first half of my workday without any meetings or calls because that’s my best time for creative or “head-down” work. Ideally I don’t speak to anyone until 2 P.M.
If I have podcast interviews coming up, I’ll come up with questions. I launched The Dream Bigger Podcast because my passion in life has always been to help women optimize their lives. And since big dreams can be in the form of a crazy business, the best skin of your life, or understanding nutrition, I speak to a wide array of guests.

11:00 A.M. [For] breakfast, I love brain foods and being a biohacker. I’m constantly reading [about] what’s good for overall longevity, so I’ll always prioritize vegetables, proteins, and fats on my plate. Before I got into the creative field, I always thought I was going to be a chef, so I love playing around with food and doing my own twist on things I see on Pinterest or Instagram.

11:30 A.M. We have a pop-up coming up in LA, so there’s a lot of planning around that right now. My role is [figuring out] how to constantly keep our brand top of mind… [My husband Nish and I] founded Arrae because I had a horrible history of health issues and a really weak immune system. I’d go to doctors and not get any answers. I ended up fracturing a rib from a chronic cough, and when I was prescribed codeine, I was like, “I’m not going to take this, this is stupid.” I looked into natural remedies and started noticing major shifts in my immune system. I was able to troubleshoot things like digestion and fatigue. We launched with [our product] Bloat and Calm because bloating and anxiety are 2 really closely linked issues that plague [mostly] women.

NOON: Black Friday is coming up, and a big photo shoot as well. Basically, all things creative and brand strategy fall under my realm, and Nish works on operations and anything analytical / technical. I know [working with a partner] can go either way, where some people are like, “I want to rip their hair out!” Nish and I have been really lucky. We have very different skill sets, and I think because of that, we really keep out of each other’s way and trust each other. It’s brought us a lot closer.