This Is How the Founder of FabFitFun Ends A Typical Work Day
Katie Ann Echevarria Rosen Kitchens is the Co-Founder and Editor in Chief Of FabFitFun, the seasonal subscription box that has over a million subscribers. Yes, we said million. In addition to their famous box—filled with wellness, fitness, and beauty items that are always full-sized—the company also has FabFitFun TV, a streaming video service. Love the items that come in your seasonal boxes? Katie curates all of the products that go inside. As part of her job, Katie shares that she tests, “a lot of products. I mean a ton. I have a 9-foot closet at home stuffed with all kinds of serums, moisturizers, diffusers, resistance bands, sliders, scrubs, scarves, towels, gloves, oils – all in search of finding the best products each season.” She also oversees product development for their three house brands, cosmetic line ISH, barware line Chic & Tonic, and boho accessories line Summer & Rose. Outside of FabFitFun, Katie is a mother to two girls, and is a self-proclaimed pop culture junkie. Wondering what this impressive boss does to end a jam-packed day? Find her nightly routine below.
5:30 P.M. Gone are the days when I leave the office at 9 PM or 10 PM. Most of the time I really try to be out of the office by 5 PM so I get some qt with Summer and Sienna. They are still little so I come home to lots of hugs and kisses. And while I am often not successful, the goal is to shut the phone off and connect with my girls until they go to sleep. They are really into art so there is usually a lot of coloring, painting or Play-Doh involved (unfortunately a lot of it is on our wooden floors). They are also total hams, so living room performances are also the norm. After giving them proper introductions, I am often treated to boisterous renditions of Moana and Frozen.
6:15 P.M. I cook the girls dinner every night. The girls love to help although it’s still a little tricky balancing that help while not destroying the kitchen with a two-year-old. Tacos and broccoli are the current favorite. Of course the only reason they eat dinner at all is for a strawberry popsicle and an episode of StoryBots afterwards (surprisingly entertaining for everyone – hi there Snoop cameo).
7 P.M. This is the start of our bedtime routine. The girls will take a shower at the same time – but only in mommy’s bathroom of course. Somehow at the ages of 5 and 2 they are already into products and love trying every soap, wash, and gel they can get their hands on – usually in multiples throughout one shower. I have read that this is supposed to be a relaxing pre-bedtime ritual to help my children go to sleep – however, the in-shower dance parties make me think I am doing something wrong. Next up is pajamas and a story. My dad read to me every night before I went to sleep and I love that I get to do this nightly with my girls. All of this is followed by lots of cuddles and hopefully the sound of tiny little snores soon after.
8:30 P.M. My husband gets home around 8:30pm and it’s nice to spend a little time together. I’d like to say that he’s treated to a delicious homemade meal but since the girls’ organic chicken nuggets don’t always cut it (and yes, I made sure to include organic in there to make me feel better), we often order take out for ourselves. Sushi, big salads and tacos (hey, like mother, like daughters) are often on the menu. There are not a ton of shows that my husband and I will watch together – The Good Place, Barry and Stranger Things are a few recent ones that we love. Luckily, he will often indulge me in my Bravo-loving-tendencies (and, for the record, I am going to say that The Housewives and Vanderpump Rules viewings are part of my job. Really. Sort of. Ok, let’s just go with it please).
9:30 P.M. Around 9:30 PM I am back on the computer. I know, I know – every study says to get rid of your nightly screen time, but for now this is what works. My days are often packed with back-to-back meetings and it’s a nice, quiet time to get through any remaining Slacks and emails and dive into a variety of spreadsheets and reports. It’s also a prime time to prep for tomorrow and check off all the items on my to-do list. And yes, I may add items, just to check them off. Also all of this is easier while accompanied by a nice glass of Sauv Blanc from New Zealand. I also spend a lot of time in the FabFitFun community. It’s basically our own, members-only social media forum. Getting that direct feedback from members – what they like, what they don’t like, what they are hoping for next – is incredibly helpful. Not to mention, it’s a really supportive, fun forum and nice to connect with such an awesome, smart, diverse group of women.
11 P.M. On good days I have time to hop into the bath before going to sleep. The bath is my happy place. I make it as hot as it possible and then fill it with a variety of salts and oils. My favorite are Ahava’s lavender Dead Sea mineral salts – they are life changing. It just melts all the stress and tension away from the day. If I am feeling super fancy I will also exfoliate with a Lancer scrub followed by a GlamGlow mask or Elemis peel and the DPHue Apple Cider Vinegar hair mask. I very much live on the edge by taking my phone in the bath – catching up on a little news and pop culture. I’m also a big reader on my Kindle – love all kinds of fiction.
12 A.M. I am asleep by midnight and back up around 5 AM with my girls the next day.