Jenna Rosenstein is the Senior Beauty Editor at, a role that entails writing and editing all things beauty-related for the website, working closely with the brand’s video team to produce content for all of their social platforms, and even hosting a series called The Beauty Show for BAZAAR’s YouTube channel. Talk about impressive. When Jenna isn’t testing new beauty treatments and products for one of the most successful publications on the planet, you can catch her lifting heavy things at Equinox or sitting on her couch watching re-runs of Parks & Recreation and 30 Rock. Because we all want to know how a senior beauty editor spends her morning, below, Jenna shares her favorite skincare products and how she starts her day with a bang. 

6:30 A.M. My alarm is set for 6:30, but I usually wake up naturally 15 to 20 minutes before it goes off. The first thing I do when I open my eyes is reach for my phone and check Instagram, Twitter, Facebook, and Slack. I know this isn’t the healthiest way to start the morning, but I essentially just want to be sure a Kardashian or Jenner didn’t dye or cut their hair while I was sleeping the night before, since my job depends on it. I try not to take more than ten minutes to scroll through the internet, then I hop out of bed and run to my coffee machine. I drink black Dunkin’ Donuts ground coffee that I buy in bulk from Sam’s Club and make in a tiny drip coffee machine. It’s my favorite thing in the whole world. I’ll usually have one or two cups. If my husband isn’t awake yet, I’ll feed our cat-child Maddie while my coffee is brewing.

6:45 A.M. I like to work out seven days a week. I do weight training five times a week, then one group fitness class and one day of just cardio. Luckily, I live only five minutes away from my Equinox. If I’m planning on getting to the gym at 7 a.m., I usually won’t eat anything before I go and just have one or two cups of coffee. I’ll prep my water bottle for the gym (I add one scoop of vegan BCAA powder to it), get dressed, and go. If I’m planning on going to Equinox at 7:30 or later, I’ll make protein oatmeal for me and my husband. I cook 40 to 50 grams of steel cut oats with water in the microwave, then add Pb2 powdered peanut butter, vegan protein powder, chia, flax, hemp seeds, and fruit. Making breakfast for the both of us takes me about five minutes.

8:00 A.M. I’m usually sweating away in the gym from 7 to 8 a.m. After that, I’ll pour myself one more small cup of coffee right away when I get back to the apartment and give Maddie Cat some attention. If I haven’t had my protein oatmeal yet I’ll make it then, but if I have already eaten, I’ll jump in the shower. I try to wash my hair on Monday or Tuesday, then I’ll extend my blowout for one day with dry shampoo before wearing it slicked-back in a ponytail or top knot for two more days. I use R+Co Wall St. gel to keep my bangs back when I’m styling my hair up, then a blast of Sam McKnight Modern Hairspray all over.

8:45 A.M. I spend a solid 45 minutes doing my makeup in the morning. I find it to be so relaxing, and it also gives me a chance to test new products that I’ve brought home from the office. My morning skincare routine is ridiculously simple. I’ll wash my face with a gentle cleanser in the shower (right now it’s either Kiehl’s or La Roche-Posay). When I get out, I walk over to my bookshelf where I store all my skincare products and pick a serum and moisturizer to use that day. I’m always testing something new. I just finished a bottle of the Clinique Moisture Surge Serum. I’m also almost done with my trusty La Prairie Rapid Response Serum, but I just brought home the Dr. Barbara Sturm serums to try next. For moisturizer, I like to keep it simple since my skin is dry and reactive. Right now, I’ve been loving the Weleda Skin Food Light Nourishing Cream. I’ll then apply deodorant and perfume while my moisturizer sinks in. If I’m feeling puffy, I’ll spend a minute or two face rolling with the MDNA Skin Beauty Roller.

9:00 A.M. My apartment is small, so I use my kitchen table as my makeup vanity. I keep my day-to-day makeup in plastic storage drawers from The Container Store (I also have an entire Ikea Malm dresser full of beauty products). I’ll grab the two plastic drawers from my storage near the bed and bring them to the kitchen table, and then bring over my big makeup mirror from my bookshelf to the table. I try to always test one new makeup product every single day, since there are so many new launches and I need to be able to write and speak about them from a place of authority. But there are some staples in my routine that never change: 3LAB’s Perfect BB Cream SPF 40, which I layer over primer and under my foundation as my daily sunscreen. I’ll either use my Shu Uemura. If I have a pimple, I only ever use the Cle de Peau concealer to hide it. I wear a full face of makeup every single day for work, but when I’m working from home or if it’s the weekend, I won’t put a drop of makeup on. I like to let my skin breathe as much as possible.

9:30 A.M. Joining Rent the Runway Unlimited has made getting dressed in the morning so much easier. I’m obsessed! I order four pieces a week. Right now, it’s two coats and two dresses, but most days I just wear Madewell or Frame jeans, flat boots, and a cute sweater to work. I try to always order four dress options from RTR when I know I’m filming a video for work. Almost every single item of clothing I’ve worn in a video is rented.

10 A.M. I typically leave for the office before 10 a.m. and it can take me upwards of an hour to get there on the subway. But somedays I work from home in the mornings if I’m scheduled to film a video later that day or have a beauty event or breakfast meeting. I pass the hour-or-so on the 1 train listening to podcasts. I’m loving the Plant Proof podcast and The Bowery Bows.

10:30 A.M. The first thing I do when I get to the office is grab some ice water to sip on throughout the morning, then tackle the pile of packages at my desk. That is, unless some breaking beauty news has happened, and I need to urgently write up a story. I get probably 100 beauty mailings a week, and I can’t concentrate on writing anything until they’re all opened, and the boxes have been recycled or tossed out. Some mornings I can spend upwards of half an hour just opening and sorting boxes of beauty products before I can start writing, editing, and emailing.

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